Azzahra, Q., Wahyuningtyas, R. and Firli, A. 2024. Marketing Strategy Analysis Using Swot And Qspm Matrix (Case Study On Guzzini Msmes). International Journal of Science, Technology & Management. 5, 4 (Jul. 2024), 863-877. DOI:https://doi.org/10.46729/ijstm.v5i4.1124.